Return-it gang social
Client: Encorp Pacific
Agency: Wasserman Vancouver
Encorp Pacific (Canada) is a federally incorporated, not-for-profit corporation that manages beverage containers recycling in British Columbia.
The brand has a set of characters representing the containers that are part of the system. Their social account is focused on creating awareness about those containers and about recycling.
Here are some of the fun assets created for return-it gang.
Plastic containers
These two Instagram posts were created to support a campaign focused on recycling plastic containers. Titled “Outside Oh Nos,” the concept highlights behaviors that simply don’t belong outdoors, positioning the failure to hold onto and return plastic containers as another clear “no-no.”
6 sec preroll ads.
These ads were created to raise awareness around container types with lower return rates.
Social content based on occasion
A selection of content developed for cultural moments and special occasions such as May the 4th, the holiday season, and International Women’s Day
